One of the tracks on the second day of the SMWF was fully dedicated to mobile marketing. Most interesting and informative speech was from Ian Carrington, Head of Mobile EMEA, Google.
Infamous SoLoMo this year changing to SoLoCo which stand for Social, Local and Commerce. From the visualization below you can grab main findings from Ian’s presentation but what mostly impressed is his prognosis for mobile wallets, which according to Google this year will become the mainstream.
